Good Company

Alexandra Zatarain and Sleeping On It

Episode Summary

J.D. and Jonny sit down with Alexandra Zatarain, a Co-Founder of Eight Sleep, the world's first sleep fitness company. We highly recommend staying awake for this one.

Episode Notes

Good Company does not sleep, until now. In this episode J.D. and Jonny talk to Alexandra Zatarain, a Co-Founder of Eight Sleep, the world's first sleep fitness company. Eight Sleep designs tech-enabled products, content and services that make people sleep fit.

We tackle:

• How she helped navigate the brand from a sleep product to a sleep mission
• What she thinks makes a Good Company and how they built an authentic purpose-driven force
• Her ideas on how to get sleep fitness onto planes and into space (cc: Elon Musk)
• Determining if Steve Aoki is an Eight Sleep influencer
• The ongoing brand dilemma of standing out vs. fitting in

We wrap up the episode with a roundup of all the movements and news in the greater commerce industry.